What Needs, According to Jib Fowles Theory of 15 Basic Appeals, “Camel” Cigarettes Tried to Appeal During the Period of 1981-2003?

7 psl. / 1332 žod.

Ištrauka

This analysis focuses on “R.J. Reynolds Tobacco Company” and its’ “Camel” cigarettes brand advertising, as it is one of the biggest companies in the United States. Three posters from 1981, 1988 and 2003 were analysed by using Jib Fowles (1982) essay “Advertisings’ Fifteen Basic Appeals”, which suggests a list of appeals, which can be identified almost in every advertisement. In 1981 advertisement focuses on men and their need to escape from the whole world and need for autonomy. In 1988 a new character of Joe Camel was created, as trying to appeal to peoples’ need to achieve and dominate. In 2003 women becomes target audience and advertisement tries to show how powerful and attractive they can be, as appealing to the need to dominate and the need for prominence. These three “Camel” printed advertisements have some difference, however, they are also very similar in particular aspects.

Keywords: “Camel“ cigarettes, need to escape, need to dominate, advertisements.


Reziumė

Autorius
ger2liux
Tipas
Rašinys
Dalykas
Anglų kalba
Kaina
€1.79
Lygis
Universitetas
Įkeltas
Lie 3, 2018
Publikuotas
"Informacijos neturime"
Apimtis
7 psl.

Susiję darbai

About "town"of Rome

Anglų kalba Referatas savickaitė
With the transition from the Bronze Age to the Iron Age in the C10 BC, the population of central Italy was increasing. Large...

Tauerio tiltas (Tower Bridge)

Anglų kalba Prezentacija 2017 m. sauleel
Nenuobodus ir aiškus pristatymas apie Tauerio tiltą (Tower Bridge). Už šias skaidres gavau 10, mokytojai labai patiko.

Speech about travelling and tourism

Anglų kalba Rašinys 2017 m. mokytoja.
Tai yra kalba apie keliones ir turizmą anglų kalbos pamokoms. Kalbos trukmė apie 10 - 15 min. Gale kalbos yra pateikiamas aukštesnio lygio...

The most beautiful towns in Lithuania

Anglų kalba Prezentacija 2018 m. ernestukas
Skaidrės anglų kalba apie the most beautiful towns in Lithuania. Darbe daug paveikslėlių, pakankamai teksto. Tinka pristatymui klasėje. Gimnazijinis darbas

"The Day After Tomorrow" movie presentation

Anglų kalba Prezentacija 2019 m. oxygen
Prezentacija anglų kalba apie 2004 metų filmą ,"The Day After Tomorrow" (,,Diena po rytojaus"). Pristatomas kūrinio siužetas, veikėjai bei juos vaidinantys aktoriai ir...